Riverside Garage in Dorset is the first Murco dealer site to adopt the new Murco imagery.
Owner Graham Hawtree acquired the site back in 1988 and has been with Murco since 1995.
Commenting on his new identity, Graham said: “I love it, I’m really pleased. There is nothing that I don’t like. It’s a huge improvement especially the Star logo which is very striking.
“If the reaction from customers is anything to go by, they like it too and it’s already added footfall.
“We’re very excited to be the first one.”